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STUDENTS
Semaphore Press offers you a digital casebook
for download, for the suggested price of $30. It's a fair
price, based on how we publish our books. To learn more about
how we arrived at our approach, keep reading ...
Today, each standard law school
casebook can cost $130 or more
We at Semaphore Press understand why the casebooks that are
distributed by traditional casebook publishers typically have a
suggested retail price of $130 or more. A lot of resources go
into the business of casebook publishing: Authors have to write
the casebook, edit the cases, and write the additional content
contained in the book. Editors have to seek out and select
which books to publish. Still more editors are needed to review
the written material, format the text, prepare the indexes, and
complete the layout of the book. The books have to be printed
and bound. The published casebooks have to be marketed to
professors for potential adoption, which includes sending free
"review copies" to hundreds of professors, paying sales
representatives to visit professors at their schools, and
sponsoring sales booths at law professor conferences. And the
books need to be shipped to bookstores and customers across the
country. All in all, this traditional operation costs quite a
bit, and it is why casebooks cost about $130.
It doesn't have
to be that way
Semaphore Press does have costs. But our costs are not as high
as those of a traditional publisher. We still have authors who
write the content and editors who perform the variety of
editorial functions. We have this website, which costs money to
create and maintain. And we have the standard business expenses
that any corporation faces (accountants, legal services, taxes,
etc.). But we don't have significant marketing costs because we
don't believe that traditional marketing best serves the
ultimate goal of fair access to a high-quality education. We
also don't have the printing and shipping costs associated with
delivering hard copy books for sale, or even for review by
professors who may or may not adopt a particular book.
Our value
proposition
We present you with this value proposition: Use our website to
pay for and download your personal copy of the material that
your professor has assigned for your class, or that you are
interested in. If you would like a hardcopy or bound version of
the material, you are welcome to print it out. You can place it
in a three-ring binder, or even take it to your local copy shop
and pay to have it bound with the binding type of your choice.
Or not. It's up to you. It really is that simple.
What do you have
to pay?
Each publication has a suggested price. We price full casebooks
based on our belief that it is fair to ask a student pay about
$1 for the reading material for each one-hour class session.
Different schools use different calendars and credit hours, so
we've settled on a suggested price for most of our casebooks of
$30. We ask that you pay the suggested price either with a
credit card (by clicking the appropriate link on our page), or
by sending us a check, and then download a digital copy of the
casebook. Note that if your professor has assigned, e.g., only
10 class sessions of material from a Semaphore Press book, then
we suggest that you pay $10.
We have expenses that we
need to cover. Our authors hope, and deserve, to receive some
royalty revenue from the works that they've created. But we
also recognize that law school is expensive. We've heard
stories of students not buying the required books because they
just can't afford them. These students - who want to learn just
as much as those who can afford the books - borrow a
classmate's book some days, read the copy that is on reserve in
the library other days, and some days simply can't do the
reading. We think that is not the best way to go about
obtaining, or offering, an excellent legal education. Download
the required reading and pay what you can, or what you think is
fair.
The risk of
freeriders
We know that the biggest risk to our business model is
freeriders. If too many students pay little or nothing for the
materials they download, Semaphore Press won't be able to pay
its bills over the long run, and we won't be able to attract
authors to publish their casebooks with us. Put simply, we need
a critical mass of students to pay for the materials they
download. Be a part of the solution to $130 casebooks, by
fostering the creation of $30 casebooks: Please pay the
suggested price. If you can't pay it, please at least pay
something to help Semaphore Press succeed.
What rights do
you get to the material you've downloaded?
Semaphore Press and our authors retain the copyrights in the
material available on our website. You can download a casebook
copy from the website for your personal use. If you lose it, or
your computer crashes or is stolen, don't worry; we'll still be
here. Come back to download a replacement copy, and don't worry
about having to pay again. We are not granting you permission
to reproduce the material and books available on our website
except to the extent needed for your personal copy. We are not
granting you permission to distribute copies either.
We ask that you not
resell or give away your copy. Instead, please direct people
who are interested in obtaining a copy to the Semaphore Press
website, where they can download their
own copies. The resale market in the traditional casebook
publishing world is part of what drives casebook prices up to
$130. In fact, even those review copies that are sent to
professors for free (some of which are stamped with "Review
Copy Not to Be Resold") are often sold into the used book
market. When a publisher prices a book at $130, it is factoring
in the competition and lost opportunities that the resold books
embody for them. Things are different at Semaphore Press:
Because anyone can get his or her own copy of a Semaphore Press
book, we ask that you help us keep legal casebook materials
available at reasonable prices by directing your fellow
students to our website.
Want to send a
comment to Semaphore Press?
What do you think of Semaphore Press's publishing model? We
welcome your feedback, comments, and suggestions.
Email us: feedback@semaphorepress.com
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